Gadget manufacturers are always looking for new ways to incentivise the purchase of their latest products. And stimulating sales can be fairly easy if the deal is sweetened in some way.
Apple is the latest company to take this route, with reports suggesting that it will soon accept trade-ins on old iPhones which are seriously damaged. In the past it only accepted devices with minimal wear and tear, but a change in policy is in the works.
Meanwhile, Microsoft announced this month that it is setting up its own trade-in scheme – this time to encourage users to buy models from the Surface Book range of high-end laptops. Up to £400 off the new price of this machine can be available to people who offer up their old devices.
But should you settle for a trade-in incentive or instead get a third-party firm to buy my laptop outright and then use the cash for whatever upgrade you wish?
The problem with the official trade-in deals offered by companies such as Apple and Microsoft is that more often than not the price offered will not be as high as owners might have liked.
Indeed, selling your laptop to a recycling company could net you a much greater return while also giving you the freedom to do what you wish with the money.
You do not even need to sell your laptop to a private buyer, which can be a process fraught with problems and hold-ups. Instead, by selling it to a company which buys old gadgets and pays people for the privilege of parting ways with their unwanted items, you will still be able to buy the latest Surface Book or iPhone.
As tempting as trade-in offers may be, selling your laptop is still arguably the best way to squeeze the residual value out of a computer that you are no longer using on a regular basis and thus need to replace.
So who will buy my laptop? If this question is on your mind at the moment, you can use our site to get a valuation for your old computer and discover just how much cash it is worth.